WesBank, leading digital innovation in the South African motor industry

In a first for the vehicle finance market in South Africa, WesBank has proven its leadership position with an innovative and interactive new app that offers customers a seamless digital journey when applying for vehicle finance. Unlike anything experienced by customers until now, access to vehicle and asset finance is now available in the palm of their hands at any time.

“We looked hard at what our customers were experiencing and what they actually needed from us in order to develop the WesBank App,” says Ghana Msibi, WesBank Motor CEO. “The result literally revolutionises the buying experience to facilitate speedy and convenient interactions between the bank, dealers and our current and potential customers.”

Key to this industry-first is innovating technology that has delivered a dedicated vehicle finance platform able to complete the finance journey from beginning to end from any smart phone at any time. “With one simple click, our customers have instant access to the bank’s products and services. WesBank has been at the forefront of pioneering digital solutions for well over 50 years and it’s only fitting that we are the first vehicle financier to launch a dedicated app channel with touchpoints across the entire vehicle ownership journey. Empowering our customers through innovation is integral to WesBank’s DNA,” says Msibi.

Developed with a laser-focus on the customer’s needs, the WesBank App is simple to understand and operate, easing the administration to make the excitement of buying a car that much more special. There is no longer a need to connect with the bank telephonically or online – although these channels remain available – speeding up the process and taking away any limits of time and location.  Users are able to check affordability, apply for vehicle finance, receive approval to qualify, customise their own deal terms, and sign their vehicle contract, all in a matter of minutes.

“The ability to move seamlessly through the functionality of the app makes it highly accessible and user-friendly, enabling customers to fast-track the vehicle financing process at the touch of a button. In addition, customers can manage their accounts and have access to other interactive features such as vehicle auction information, and so much more,” says Dane Reddy, WesBank’s Head of Digital.

The WesBank App is available for download from the Apple App Store (IOs) and Google PlayStore (Android), for all WesBank customers, current or new. The WesBank App features will also be housed with nav>>Car, so FNB customers can access the WesBank App directly through the FNB Banking App without having to download it separately.

All data collected from customers via the app is treated in the strictest confidence and subjected to extensive cybersecurity checks to ensure the safety and protection of customer’s personal information and details.

Housing the end-to-end vehicle financing process in one place on a single digital platform offers WesBank users both convenience and time-saving. The app empowers them to control the finance process to get them moving in their own time, and with the best and most affordable deal terms, suited to their personal needs and circumstances.

“Being the first to market with this technology is an exciting move for WesBank, as we continue to innovate to improve our customers’ interactions and experiences with us. As a complete digital solution to manage all the end user’s needs, the app will evolve with our customers from their initial experience to a long-term journey with the bank,” says Msibi.